Marketing Manager

Role Overview

• Support the execution and ongoing optimization of LPS’s marketing strategy and annual plans.
• Manage daily marketing operations, including campaign timelines, workflows, and coordination with internal teams and external vendors.
• Assist in managing marketing budgets, tracking spend and reporting on campaign performance and ROI.
• Maintain marketing dashboards and performance reports to share insights with leadership.
• Execute and optimize paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.).
• Coordinate direct mail campaigns, including list preparation, vendor coordination, and performance tracking.
• Support relationships with ad platforms, media partners, and external agencies.
• Implement SEO and SEM initiatives to improve organic visibility and drive qualified traffic.
• Ensure consistent brand voice, messaging, and visual standards across all marketing channels.
• Create, edit, and coordinate marketing content including digital ads, email campaigns, website content, and sales collateral.
• Support thought leadership efforts such as blog posts, articles, and industry-related content.
• Partner with the sales team to develop and update materials that support the sales process.
• Manage routine website updates, content changes, and basic UX improvements in collaboration with vendors or developers.
• Monitor website performance, analytics, and conversion tracking to support lead quality and optimization efforts.
• Utilize CMS platforms (WordPress, Webflow, or similar) for content updates and testing.
• Use HubSpot for email campaigns, lead nurturing, reporting, and marketing automation support.
• Oversee all trade show and industry event participation, ensuring the brand is represented with appropriate materials, messaging, and follow-up workflows.
• Collaborate cross-functionally to maximize event ROI and generate new business opportunities.

Requirements

• Typically 7 or more years of increasing responsibility and complexity in terms of any applicable professional experience.
• Excellent proficiency with tools, systems, and procedures
• Excellent verbal and written communication skills and ability to resolve disputes effectively
• Strong presentation and public speaking skills
• Strong decision making, analysis and problem solving skills with ability to multi-task
• Understand and act on financial information that may contribute to business profitability
• Ability to manage successful projects, manage risks, costs, time and project teams
• Lead team to achieve company goals in effective ways
• Strong planning and organizational skills and techniques
• Good negotiating skills
• Build relationships, understand organizational complexities and manage conflict

Tech Stack

• WordPress

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities