Senior Campaign Manager, Paid Social

Role Overview

• Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn.
• Optimize ad placements, targeting, and creative strategies to meet client objectives.
• Conduct performance analysis and reporting using Meta Business Suite and TikTok Analytics.
• Serve as the primary point of contact for mid-tier client accounts, managing up to 12–14 accounts or $50,000 in MRR.
• Provide strategic insights and recommendations to improve campaign performance and audience targeting.
• Address client escalations autonomously and propose resolution plans as needed.
• Apply advanced optimization techniques such as A/B testing, audience segmentation, and creative testing to enhance performance and ROI.
• Deliver data-driven insights and persuasive presentations to influence client decisions.
• Provide training and mentorship to junior team members, helping develop foundational paid social skills.
• Contribute to process improvement initiatives to increase efficiency and performance.

Requirements

• 3-5 years of agency and e-commerce experience.
• Familiarity with various advertisement ecosystems across ALL major social media platforms.
• Experience and confidence working in a client-facing role.
• Experience managing multiple clients with monthly budgets ranging between $50,000-$500,000+/month per client.
• Proficiency with Excel, Google Analytics, TripleWhale, and Shopify backend.
• Strong knowledge of paid social platforms, including Meta, TikTok, and LinkedIn Ads Manager.
• Proficient in analyzing performance metrics and leveraging attribution tools to refine strategies.
• Ability to independently resolve mid-level escalations and develop solutions for client concerns.
• Exceptional communication skills for managing client expectations and reporting performance insights.
• Proficiency in creating and executing A/B testing and advanced audience segmentation strategies.
• Experience in training and mentoring junior team members.
• Strong organizational and project management skills to handle multiple accounts and priorities.
• Must be able to obtain Meta, Blue Print, and TikTok certifications within six months.

Benefits

• Health and Family Benefits
• GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement
• All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO
• We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays
• Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact
• GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.