Business Insights Manager

Role Overview

• Drive innovative well-rounded and actionable market and shopper insights across combustibles and non-combustible categories (if applicable) in Vietnam using a multitude of data and insights sources
• Lead strategic analysis and marketing strategy formulation based on continuous evaluation of corporate performance and competitor intelligence, identifying and analysing business opportunities and risks to enable effective strategic, operational and tactical business decisions
• Support Vietnam’s business insight journey by feeding relevant insights and practices into Vietnam EM processes & APMEA SOUTH DRBU to ensure a comprehensive and consumer centric perspective is embedded across functions and collaborators
• Aggregate data and research outcomes into meaningful and actionable insights by using and linking multiple data sources and insights subject areas, and support to turn those insights into clear and meaningful storylines and recommendations to ensure cross functional impact and action
• Key strategic partner for all EM functions to ensure all key market drivers (5Cs: Customer, Consumer, Company, Competition, Macro Context) are understood and incorporated in strategies and plans
• Lead delivery of quarterly EM deep dives to support annual business planning cycle as well as ongoing relevant market analysis for meetings
• Support shaping the business narrative and delivery of strategic above market reviews and communication
• Act as a consultant to the Vietnam EM community on all insights and performance related matters
• Ownership of the overall relationship with strategic RA agency partners, ensuring overall agency delivery is in line with consumer and market needs, guidelines and BAT standards
• Lead, grow and innovate Business Insights in Vietnam through the dynamically changing market environment
• Continuously drive the organisation towards a more consumer
• and insights-centric view
• Provide direction and focus to the Vietnam EM on market opportunities and risks and demonstrate resilience when challenging the status quo
• Contribute to a strong Marketing talent pipeline by developing and coaching cross functional team members and peers

Requirements

• A tertiary degree in Marketing, Business, Management field
• Minimum of 5 years Insights /Marketing Management or relevant experience within a leading FMCG company with a proven track record of business delivery
• FMCG marketing skills and/or experience covering: Category, Brand, Commercial, Finance, Insights and Research, Strategy and Planning ideally in a multi category capacity
• Proficiency in collaboration
• Ability to build relationships at all levels & Influence forums, conversations, decisions
• Solid business understanding and commercial foresight
• Data driven approach and rational thinking
• In-depth understanding of consumer and market research tools and retail audit panel data in particular
• Ability to draw long-term industry insights from a more dynamic and data heavy operation
• Excellent communication and storytelling skills: ability to deliver effective presentations to collaborators at all levels

Benefits

• market leading annual performance bonus (subject to eligibility)
• diverse health plans
• initiatives for work-life balance
• transportation support
• flexible holiday plan with additional incentives