Marketing Director

Role Overview

• Own and execute the company's global marketing strategy, including brand positioning, demand generation, content marketing, SEO, paid media, email marketing, and product marketing.
• Develop and optimize inbound and outbound marketing funnels that drive qualified 3PL partnerships and platform sign-ups.
• Build scalable lead generation systems and nurturing programs across email, LinkedIn, and other acquisition channels.
• Develop compelling messaging and positioning that resonates with 3PL providers, e-commerce merchants, and supply chain stakeholders.
• Partner closely with the CEO to align marketing initiatives with business objectives, market expansion plans, and strategic partnerships.
• Continuously evaluate growth opportunities, customer acquisition strategies, and market trends to support business growth.
• Identify, research, and evaluate potential 3PL partners across global markets based on capabilities, geographic coverage, and strategic fit.
• Build and maintain a structured database of prospective partners, including service offerings, contact information, engagement history, and partnership status.
• Execute outreach campaigns through email, LinkedIn, and other channels to introduce the platform and generate partnership opportunities.
• Conduct initial qualification and discovery conversations to assess partnership potential and business fit.
• Prepare prospect profiles, competitive analyses, service gap assessments, and recommended engagement strategies.
• Monitor website traffic, user behavior, order flows, conversion rates, and user journeys to identify growth opportunities and areas for optimization.

Requirements

• 6–8+ years of experience in marketing, growth, business development, partnerships, or related leadership roles.
• Proven success within a 3PL, logistics, freight forwarding, B2B supply chain technology, marketplace, or related environment.
• Strong understanding of both inbound and outbound lead generation strategies.
• Experience designing and executing outreach and nurturing sequences across email, LinkedIn, and other channels.
• Deep understanding of global logistics markets, industry dynamics, pricing structures, and competitive landscapes.
• Experience managing cross-functional teams and driving business growth initiatives.
• Strong analytical skills with experience using modern marketing and analytics platforms.
• Familiarity with Google Analytics, Hotjar, CRM systems, automation tools, and reporting platforms.
• Shopify and broader e-commerce ecosystem experience is highly preferred.
• Strong project management, stakeholder management, and organizational skills.

Benefits

• Health insurance
• Professional development opportunities
• Flexible working arrangements