Ensure a maximum visual impact and an optimum shelf availability through merchandising techniques.
Implement and monitor promotional activities.
Point of buying materials placement and implementation.
Report on activities.
Achieve established sales objectives for the assigned territory (Sell Out).
Ensure compliance with coverage indicators, mandatory portfolio, market share, numeric distribution, and weighted distribution.
Guarantee maximum visibility and availability of products on shelves in coordination with the sales manager of the distributor's sales team and the assigned distributor's merchandising team.
Coordinate daily activities with the person(s) responsible for the distributor's sales team.
Help train the distributor's team to ensure that our strategic partner pursues the same priorities.
Provide commercial support and alignment to the distributor regarding the company's priorities and strategies.
Execute and supervise promotional activities at client locations.
Follow up on the correct implementation of activities at the point of sale.
Ensure with the distributor the correct placement and implementation of point-of-purchase (POP) materials.
Prepare activity and sales results reports.
Guarantee the correct execution and follow-up of new product launches.
Monitor RTM (Route To Market) projects and ensure the achievement of established objectives.
Conduct constant field visits to identify improvement and growth opportunities in the assigned territory.
Requirements
Bachelor's degree in Business Administration, Marketing, or a related field
Minimum 2 years of experience in consumer packaged goods (CPG) companies – Traditional Channel
Minimum 1 year of experience managing sales forces in impulse category companies.
Full knowledge of visibility techniques and point-of-sale execution.