Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches, policies, and programmes
Own the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audience
Design cross-channel strategies across communications, community, and learning, working with the specialists who deliver them
Partner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happen
Bring senior stakeholders clear recommendations, why we should and shouldn't do something, and the judgment of how it will land, then commit and drive it to results
Define success with Data, and own the narrative for why a number moved or didn't
Tutor behaviour change and adoption, getting tutors to adopt the tools and teaching practices that will improve their performance and their learners' outcomes
Engagement outcomes of major launches, programmes, and campaigns (for example, tool adoption rates, performance, event registrations)
Tutor sentiment and trust, how tutors receive what we roll out, whether launches and campaigns land well and build belief in Preply rather than adding noise

You've done go-to-market or adoption work hands-on, across multiple channels
You have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaigns
You have 4-6 years in growth, lifecycle, GTM, or audience engagement
You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan.
You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs, not options to choose from or work to approve
You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence
You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track
You have comfort using data to size opportunities, set targets, and explain results
You have excellent written and verbal communication, with sharp judgment on clarity and tone

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
Attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health
The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Senior Tutor GTM Specialist

Key skills