About this role

Content Strategy and Planning: develop and implement content strategies aligned with institutional objectives and market trends for digital channels (website, Instagram, LinkedIn, blog, and email marketing).
Content Production: research and create multiplatform content, including copywriting for social media (organic posts and ads), website, newsletters, corporate presentations, and printed institutional materials.
Audiovisual Coverage and Graphic Production: capture and edit photos and videos for social media; produce basic graphic assets and layout variations (using tools such as Canva, Adobe, or similar).
Digital Management and Monitoring: plan and manage paid traffic (boosting organic posts and running ads on digital channels); monitor the performance of posts and ads through analytical reports of metrics and implement data-driven improvements.

Excellent written communication and ability to write SEO-optimized content for websites.
Production of digital graphic assets and basic graphic design knowledge.
Proven experience managing social channels, analyzing platform data, and handling paid traffic (Meta Ads, Google Analytics).
Proficiency in automation and email marketing tools (e.g., MailChimp, HubSpot, GetResponse).
Basic skills in quick video editing (e.g., CapCut) and familiarity with productivity/AI tools.

Content Strategy and Production

Key skills