Build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs.
Run a proactive case study and reference program.
Structure how customer insight gets activated internally.
Build a systematic marketing motion into the customer install base.
Report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen.

7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
Demonstrated independent judgment and proactive problem-solving.
Strong project ownership and follow-through with minimal oversight.
Excellent written and verbal storytelling skills.

Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
Annual Stipends: Dedicated funds for your professional development and caretaking needs.
Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
Premium Tools: The latest Apple hardware to empower you to do your best work.
Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

Senior Customer Marketing Manager

Key skills