Digital Marketing Specialist

Role Overview

• Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
• Assist in optimizing these channels to improve campaign outcomes
• Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
• Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
• Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
• Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
• Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
• Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
• Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing
• Stay updated on digital marketing trends, tools and best practices
• Collaborate with the marketing team to align digital campaigns with our brand and business goals
• Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
• Protect the security and privacy of Absolute and its customers
• Other duties as assigned by management.

Requirements

• 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
• Proven track record of managing and optimizing paid campaigns with measurable results
• Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
• Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
• Excellent interpersonal skills and the ability to collaborate with cross-functional teams
• Technology industry experience, with preference given to security industry knowledge
• Familiarity with B2B sales funnels and the ability to map content to the partner journey
• Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
• Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
• Google Ads and/or Facebook Blueprint certifications
• Experience with marketing attribution modeling and multi-touch attribution analysis.

Tech Stack

• Tableau

Benefits

• Health insurance
• Remote work options