Manage and execute trade show logistics, including securing opportunities, coordinating shipments, arranging booth setup, and staff travel for 30+ events a year.
Lead and coordinate Pre-Event Kick-Off Calls with the onsite teams to train and prepare for a successful in-person selling experience.
Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
Coordinate pre
and post-show email marketing campaigns in partnership with the Growth Marketing team to drive booth traffic and nurture leads.
Oversee day-to-day operations during trade shows, ensuring all activities run according to schedule.
Track and reconcile event expenses to ensure trade shows stay within their allocated budgets.
Recommend trade show and sponsorship opportunities based on budget and schedule availability.
Build and maintain a centralized event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
Travel to conferences for onsite execution and support.
Track and analyze trade show performance to shape future planning in partnership with the Event Manager.
Work closely with Marketing and Sales to achieve benchmarked ROI metrics.

1-3 years of experience in B2B event marketing
Exceptional project management skills
highly organized, detail focused and results-driven with the ability to thrive while working on multiple projects at once
Strong interpersonal skills with the ability to build relationships both internally and externally
Excellent written and oral communication skills
Overall track record of professional and academic success
Experience with Salesforce preferred

Field Events Associate

Key skills