Art Director – Brand & Concepts

Role Overview

• Own and evolve Stio’s visual identity across brand guidelines, logo systems, typography, color, and design standards
• Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
• Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend
• Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
• Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution
• Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
• Balance brand-building ambition with commercial effectiveness and channel realities
• Art direct and execute packaging design across product categories, ensuring consistency with brand identity
• Develop brand collateral, hang tags, labels, and print materials that reflect Stio’s quality standards and aesthetic
• Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
• Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points
• Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
• Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
• Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels
• Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards
• Mentor and provide creative direction to internal designers and senior designers.
• Manage and direct freelancers, external designers, and creative partners as needed

Requirements

• 7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative
• Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories
• Strong visual instincts and a clear, differentiated point of view. You know the difference between work that’s good and work that’s great
• Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environment.
• Proven ability to concept and lead campaigns from brief through final delivery
• Confident and compelling when presenting creative to senior stakeholders. You can tell the story of your work
• Sharp sense for copy and messaging; you understand how words and visuals work together
• Experienced in storyboarding and developing visual treatments for video and motion content
• Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital
• Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship style
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools
• Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment
• Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand
• Commitment to our company mission, vision, and values

Benefits

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test, perks and more
• Must be able and willing to travel up to 4–6 weeks per year