Build and orchestrate campaigns and journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio), ensuring quality and scalability.
Develop and manage audiences using SQL and Data Extensions, applying eligibility rules, deduplication, and prioritization.
Implement multichannel campaigns (email, SMS, push) with dynamic personalization and trigger configurations.
Improve CRM processes and automations to increase efficiency and reduce execution time.
Collaborate with Data and Technology teams to ensure data availability and quality.
Monitor executions and validate campaigns, ensuring consistency, deliverability, and compliance with rules.
Conduct A/B tests and experiments, analyzing results for continuous optimization.
Track lifecycle metrics and support campaign performance analysis.

Salesforce Marketing Cloud (SFMC): strong experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder.
SQL for segmentation and data manipulation, including creating Data Extensions, queries, and data treatments.
Data modeling and structuring for CRM (contacts, attributes, interaction history, and events).
AMPscript (or similar) for dynamic personalization of communications.
Orchestration of multichannel campaigns (email, SMS, push) and configuration of triggers/events.
Best practices for deliverability and contact governance (opt-in, opt-out, frequency, prioritization).
A/B testing and experimentation, including setup and basic result analysis.
Basic knowledge of data integration and APIs for connecting platforms and source/target systems.
Data analysis and visualization tools (e.g., Power BI) for performance monitoring.

Two additional fixed salary payments (14th and 15th salaries).
Profit-sharing / performance-based compensation (depending on seniority).
Health and dental insurance with no co-pay.
Wellbeing programs through Wellhub (formerly Gympass): Nutrition, Psychology, Occupational Health, Massage, local running groups, and gym memberships.
Meal and food vouchers with flexible allocation between VA/VR cards, no co-pay.
Extended maternity and paternity leave.
Childcare or nanny allowance for children up to 6 years and 11 months.
Support for children with disabilities, with no age limit.
Life insurance.
Private pension plan up to 8% of salary.
Training platform – Sicredi Aprende, offering a variety of courses.
40-hour workweek using a time bank system.
Work-from-home allowance (except for roles that are 100% on-site).

Salesforce CRM Analyst (Mid-level) – Focus on Individual Customers

Key skills