Manage the company’s lead database, ensuring segmentation, data quality and updates;
Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion;
Develop relationship strategies across the entire lead journey;
Monitor and optimize conversion metrics between stages of the marketing and sales funnel;
Build advanced segmentations for email marketing campaigns and automations;
Perform lead database analyses to identify growth and recovery opportunities;
Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking;
Develop reports and dashboards to track Inbound Marketing results;
Collaborate with Content, Performance and Sales teams to maximize opportunity generation;
Run A/B tests on workflows, campaigns and nurturing journeys;
Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies;
Propose continuous improvements to the demand-generation operation based on data.

Inbound Marketing Analyst

Key skills