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Inbound Marketing Analyst at InMeta | JobVerse
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Inbound Marketing Analyst
InMeta
Remote
Website
LinkedIn
Inbound Marketing Analyst
Brazil
Full Time
1 day ago
No Sponsorship
Apply Now
Key skills
Artificial Intelligence
SaaS
CRM
Sales
About this role
Role Overview
Manage the company’s lead database, ensuring segmentation, data quality and updates;
Create, implement and optimize automation and lead nurturing workflows in RD Station focused on lead qualification and conversion;
Develop relationship strategies across the entire lead journey;
Monitor and optimize conversion metrics between stages of the marketing and sales funnel;
Build advanced segmentations for email marketing campaigns and automations;
Perform lead database analyses to identify growth and recovery opportunities;
Integrate processes between RD Station and Pipedrive, ensuring data consistency and funnel tracking;
Develop reports and dashboards to track Inbound Marketing results;
Collaborate with Content, Performance and Sales teams to maximize opportunity generation;
Run A/B tests on workflows, campaigns and nurturing journeys;
Use artificial intelligence to optimize analyses, segmentations, automations and conversion strategies;
Propose continuous improvements to the demand-generation operation based on data.
Requirements
Experience in Inbound Marketing and marketing automation;
Experience in demand generation and funnel management;
Experience with Marketing + Sales integration;
Experience in B2B SaaS companies;
Advanced knowledge of RD Station Marketing;
Advanced knowledge in Marketing and Sales Funnel Management;
Advanced knowledge in Lead Nurturing Strategies;
Advanced knowledge in Marketing Automation;
Advanced knowledge in Email Marketing;
Advanced knowledge in dashboard creation and analysis;
Intermediate knowledge of CRM and commercial processes.
Benefits
iFood Benefícios
Wellhub
Starbem
Paid time off
Apply Now
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