Manage the complete schedule for a portfolio of clients without daily supervision
Present and defend content strategy in biweekly client meetings
Write campaign copy (organic + paid traffic + landing pages + email + ManyChat)
Create and approve scripts/storyboards for Reels and Stories, overseeing production through to posting
Analyze clients' weekly metrics and propose adjustments
Research niche trends and incorporate them into the content calendar
Monitor clients' Instagram accounts daily to ensure execution
Maintain continuous communication in clients' chat groups
Produce paid-traffic materials
Present tests of new content in the weekly meeting
Provide ad-hoc support to the junior copywriter for technical questions
Perform occasional tasks requested by the team leader

Demonstrated ability to communicate clearly, concisely, and assertively
Experience managing high-ticket client accounts
Applied mastery of copywriting, storytelling, and persuasive frameworks (AIDA, PAS, cognitive triggers)
Autonomous production of multi-format copy (carousels, Reels, static posts, Stories, ads, landing pages, email, ManyChat)
Metrics analysis
Advanced proficiency with ClickUp
Solid knowledge of CFM regulations and privacy for before/after content
Ability to use AI tools strategically
Proficiency in the Stark modeling method
Autonomy
Active contribution to campaign ideation and new formats
Building visual briefs embedded within the copy
Analytical mindset

Mid-level Social Media Specialist

Key skills