Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.
Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape.
Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders.
Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives.
Create marketing content including brochures, technical guides, white papers, case studies, and digital assets.
Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns.
Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution.
Develop launch kits and commercial playbooks for new products and upgrades.
Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement.
Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers.
Lead product launch strategy and execution across multiple channels.
Monitor product performance, market share, pipeline growth, and competitive dynamics.

Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.
5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.
Strong communication, collaboration, and leadership skills.
Experience working with embryology key opinion leaders or clinical education teams (preferred).
Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms (preferred).
Ability to translate scientific or technical concepts into compelling commercial messaging (preferred).

Senior Marketing Manager – IVF Technologies

Key skills