Own Lifesum's growth strategy across B2C & B2B sales, (Performance) Marketing and PR with clear accountability for ROI across all channels
Drive the full consumer subscription funnel: acquisition, activation, retention, and win-back with a sharp focus on CAC, LTV, and profitability
Lead and develop your team across Sales, Marketing, and PR
building a high-performance culture grounded in accountability and measurable outcomes
Manage substantial budgets across paid channels (Meta, Google, Apple Search Ads, and more) and ensure spend is consistently allocated toward what works
Collaborate closely with Data & Analytics to establish shared metrics, meaningful dashboards, and actionable reporting to the leadership team
Work hand in hand with Product and Tech to align growth initiatives with the user experience
Challenge existing workflows, identify inefficiencies, and drive improvements that strengthen both performance and scalability
Lead analysis and strategic recommendations for new markets and segments

Proven track record of driving results in a consumer subscription business
you understand subscription economics at a deep, practical level
Hands-on experience in performance marketing and user acquisition where you've managed substantial budgets and can move confidently between strategy and channel-level data
Strong commercial leader with experience across both B2C and B2B, ideally in tech, healthtech, or a similarly fast-moving environment
Analytical and data-driven, someone who make decisions based on evidence and can build the reporting frameworks to back them up
Comfortable in a lean, fast-moving environment where rolling up your sleeves and working issues directly is a given
A genuine interest in health and wellness. You don't just work here, you get it
An AI-first mindset
you actively use AI tools to work smarter and expect your team to do the same
Stockholm-based with the ability to maintain regular office presence

Hybrid work setup with our HQ in Stockholm
Fast decision-making and real ownership
less bureaucracy, more impact
A culture of curiosity, collaboration, experimentation, and engagement
Shared wellbeing experiences
cook, train, and prioritize your health together
Comprehensive benefits: private health insurance, occupational pension, employee options program, wellness allowance (SEK 5,000/year), and more

VP Growth

Key skills