Develop and execute the company's annual marketing strategy aligned with corporate and commercial objectives.
Partner with executive leadership to establish marketing priorities, goals, and success metrics.
Identify growth opportunities through market analysis, customer insights, and competitive intelligence.
Support commercialization efforts, new market expansion, and strategic growth initiatives.
Serve as a trusted advisor to commercial leadership on market trends and customer needs.
Develop clear, compelling product positioning and messaging.
Translate clinical, operational, and economic outcomes into customer-facing value propositions.
Create product collateral, case studies, presentations, ROI models, and market education materials.
Create tools and resources that improve sales productivity and customer engagement.
Develop and execute integrated marketing campaigns that drive awareness and generate qualified opportunities.
Manage digital marketing initiatives, including website content, email campaigns, webinars, and social media.
Manage company messaging across all external communication channels.
Lead planning and execution of industry conferences, trade shows, webinars, and customer events.
Monitor healthcare industry trends, customer needs, and competitive activity.
Collaborate closely with Sales, Product, Clinical, Operations, Finance, and Executive Leadership teams.

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
7+ years of progressive marketing experience.
Proven experience developing and executing integrated marketing strategies.
Experience supporting B2B sales organizations.
Strong content development, storytelling, and communication skills.
Experience creating executive-level presentations and customer-facing materials.
Excellent project management and organizational abilities.
Demonstrated ability to manage multiple priorities and deliver results independently.
Experience within medical device, healthcare technology, digital health, remote patient monitoring, or healthcare services (preferred).
Knowledge of payer, provider, and healthcare delivery markets (preferred).
Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or similar tools (preferred).
MBA or other advanced degree preferred.

Base Pay: $100k+ base salary commensurate with experience
Equity Options
Flexible Paid Time Off (Guaranteed four (4) weeks of PTO)
Paid Sick Leave (up to forty (40) hours annually)
Fully Paid Parental Leave (twelve (12) weeks for birthing parents, eight (8) weeks for non-birthing/adoptive parents)
Competitive Medical, Dental, and Vision plans – Podimetrics covers 80% of premiums.
Health Savings Account with employer contribution
Employee Assistance Program
Free, confidential advice for team members who need help with stress, anxiety, financial planning, and legal issues.
401k
Life Insurance
Podimetrics pays 100% of the cost of Basic Life & Personal Accident
Disability insurance – Podimetrics pays 100% of the cost of Short-Term and Long-Term Disability Insurance
Additional life insurance, critical illness, and accident coverage are available

Marketing Generalist

Key skills