Establish, maintain, review, and continuously optimize Google Analytics 4 (GA4) and Google Tag Manager (GTM) configurations to ensure absolute data accuracy and integrity
Analyze and optimize dataLayer coverage and structure to ensure robust, scalable data collection
Create and implement measurement strategies perfectly aligned with business goals, defining custom dimensions, metrics, and advanced event tracking
Utilize GA4 with all its functionalities to perform deep-dive analyses, uncover trends, and build customized reports and dashboards that turn complex data into actionable business insights
Apply familiarity with modern marketing and tracking practices to safely implement, troubleshoot, and thoroughly test tracking scripts
Partner with marketing, product, and development teams to promote data-driven decision-making and ensure tracking specs are met
Collaborate with cross-functional teams on data analysis and segmentation; support A/B testing initiatives where relevant
Contribute to broader business insights analysis, working alongside the analytics team to connect web data to wider business performance questions
Keep up-to-date with the latest privacy regulations, GA4 features, and analytics best practices

Demonstrated experience setting up, maintaining, reviewing, and optimizing complex Google Tag Manager and GA4 environments
Strong understanding of dataLayer architecture, including the ability to analyze coverage gaps and guide developers on optimization
Strong data analysis skills, with the ability to leverage the full suite of GA4 functionalities to answer complex business questions
Hands-on experience implementing various marketing and tracking scripts, with a disciplined approach to testing and QA
Strong SQL skills for querying and analyzing raw GA4 export data
Excellent communication skills and proficiency in spoken and written English
capable of translating intricate tracking setups and raw data into clear, stakeholder-friendly insight

Web Analyst

Key skills