Define and orchestrate the long-term brand vision to transform Apify into a global “distinctive brand” that people are proud to use.
Make Actors the industry-standard synonym for web automation tools, AI agents, and web scrapers.
Build and lead the brand team, shifting our approach from ad-hoc activities to a cohesive, high-impact strategy.
Move beyond standard marketing to conceptualize and drive the creation of new categories for Apify, executing bold campaigns that drive awareness and sentiment.
Act as a strategic partner to the senior team, defining the thought leadership narrative and identifying high-leverage speaking opportunities.
Work hand-in-hand with the marketing leadership to ensure that our brand awareness campaigns and performance acquisition efforts are perfectly synchronized.
Collaborate closely with the PeopleOps team to shape our employer branding, ensuring Apify is recognized as a top-tier destination.
Use data to prove the value of the brand, building the framework to measure success through various metrics.
Requirements
You have 5+ years of experience in brand marketing, ideally at a technology company with a strong focus on software developers and B2B SaaS/PaaS. Experience with the US market is a must, as you understand the cultural nuances required to win there.
You have a proven track record of building and managing high-performing teams; you know how to hire, mentor, and lead a team of event managers, social media pros, and creatives.
You understand the mechanics of building a distinctive brand. You know that strong brands are built on emotion, not just logic, and you have experience turning standard users into passionate fans and advocates.
You have successfully repositioned a company or defined a new market space in the past. You know how to take a product known for "X" and shift the narrative so the market sees it as "Y" (e.g. from a niche tool to a critical platform). You don't just compete on features. You change the story of why the product exists.
You are a master storyteller who can take complex technical capabilities (such as an MCP server, headless browsers, or AI agents) and distill them into a clear, exciting vision that works for both engineers and C-level executives.
You have strong creative and visual fluency, capable of setting the standard for our visual identity and briefing designers/video teams (both internal and external) to produce work that stands out in a crowded feed.
You value authenticity over corporate speak; you understand that to win the trust of developers, we must remain transparent, genuine, and avoid empty buzzwords.
You thrive in cross-functional environments and can build trust with the Content team, Design team, DevRel, leadership team, and others to ensure the brand promise matches the product reality.
You have excellent written and verbal communication skills in English and experience working directly with a variety of people, including product managers, engineers, designers, and senior leadership.
Benefits
Full-time position in Prague at our amazing office located in Lucerna Palace 🏰
Hybrid work model. 🏢🏠
Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
Nobody counts holidays as long as the work gets done 💪
Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
Stock options and profit sharing 💰
We welcome pets, kids, and bikes at the office 🐕👨👧🚲
Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
Generous hardware budget to give you the tools you need 💻
Free entry to the wonderful Prague Zoo for you and your guests 🐘
Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card🏓
Completely free lunches every day, either in a restaurant or delivery 🌮🍱🍜🍕🥡
Unlimited supply of ☕ and great 🍺 and snacks
Solid education and training budget, conference tickets, internal “Eat & Learn" sessions, and the opportunity to work across teams 👩🏼💻👨🏽💻