Head of Brand

Role Overview

• Define and orchestrate the long-term brand vision to transform Apify into a global “distinctive brand” that people are proud to use.
• Make Actors the industry-standard synonym for web automation tools, AI agents, and web scrapers.
• Build and lead the brand team, shifting our approach from ad-hoc activities to a cohesive, high-impact strategy.
• Move beyond standard marketing to conceptualize and drive the creation of new categories for Apify, executing bold campaigns that drive awareness and sentiment.
• Act as a strategic partner to the senior team, defining the thought leadership narrative and identifying high-leverage speaking opportunities.
• Work hand-in-hand with the marketing leadership to ensure that our brand awareness campaigns and performance acquisition efforts are perfectly synchronized.
• Collaborate closely with the PeopleOps team to shape our employer branding, ensuring Apify is recognized as a top-tier destination.
• Use data to prove the value of the brand, building the framework to measure success through various metrics.

Requirements

• You have 5+ years of experience in brand marketing, ideally at a technology company with a strong focus on software developers and B2B SaaS/PaaS. Experience with the US market is a must, as you understand the cultural nuances required to win there.
• You have a proven track record of building and managing high-performing teams; you know how to hire, mentor, and lead a team of event managers, social media pros, and creatives.
• You understand the mechanics of building a distinctive brand. You know that strong brands are built on emotion, not just logic, and you have experience turning standard users into passionate fans and advocates.
• You have successfully repositioned a company or defined a new market space in the past. You know how to take a product known for "X" and shift the narrative so the market sees it as "Y" (e.g. from a niche tool to a critical platform). You don't just compete on features. You change the story of why the product exists.
• You are a master storyteller who can take complex technical capabilities (such as an MCP server, headless browsers, or AI agents) and distill them into a clear, exciting vision that works for both engineers and C-level executives.
• You have strong creative and visual fluency, capable of setting the standard for our visual identity and briefing designers/video teams (both internal and external) to produce work that stands out in a crowded feed.
• You value authenticity over corporate speak; you understand that to win the trust of developers, we must remain transparent, genuine, and avoid empty buzzwords.
• You thrive in cross-functional environments and can build trust with the Content team, Design team, DevRel, leadership team, and others to ensure the brand promise matches the product reality.
• You have excellent written and verbal communication skills in English and experience working directly with a variety of people, including product managers, engineers, designers, and senior leadership.

Benefits

• Full-time position in Prague at our amazing office located in Lucerna Palace 🏰
• Hybrid work model. 🏢🏠
• Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
• Nobody counts holidays as long as the work gets done 💪
• Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
• Stock options and profit sharing 💰
• We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲
• Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
• Generous hardware budget to give you the tools you need 💻
• Free entry to the wonderful Prague Zoo for you and your guests 🐘
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card🏓
• Completely free lunches every day, either in a restaurant or delivery 🌮🍱🍜🍕🥡
• Unlimited supply of ☕ and great 🍺 and snacks
• Solid education and training budget, conference tickets, internal “Eat & Learn" sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻