Serve as the strategic and operational leader responsible for building and executing Allied's integrated marketing engine
Own the full spectrum of marketing disciplines that drive brand equity, market visibility, and pipeline growth
Translate Allied's business strategy and value proposition into marketing programs
Build scalable, insight-driven marketing infrastructure
Define and own Allied's brand strategy and market positioning
Monitor competitive positioning and market trends to inform brand evolution
Own the national field and event marketing strategy
Oversee the events function and direct reports responsible for execution
Define and execute a comprehensive content strategy
Lead paid digital marketing with an emphasis on LinkedIn
Build and manage Allied's email marketing program
Oversee organic content distribution and discoverability across digital channels
Define the lifecycle marketing strategy and build foundational infrastructure
Define and own Allied's marketing technology stack and operations infrastructure
Develop and maintain executive-level dashboards and reporting cadences

At least 10 years of progressive marketing experience
At least 5 years at a Director level
Proven experience owning and executing integrated marketing programs
Experience in healthcare, TPA, health plan, or benefits administration strongly preferred
Familiarity with self-funded employer and broker distribution models highly desired
Experience in developing and executing B2B marketing strategies
Experience leading field marketing and event programs at scale
Strong content strategy and thought leadership background
Experience building and managing lifecycle marketing programs
Proven ability to build and manage marketing technology infrastructure
Experience developing and managing multi-million-dollar marketing budgets

Senior Director, Marketing

Key skills