VP, Integrated Brand Communications

Role Overview

• Spearhead culture-driven integrated communications programs that extend beyond media relations
• Create and secure compelling storytelling opportunities across earned media and owned social channels
• Support complex experiential moments
• Serve as a strategic counsel to clients and as a leader of a talented communications team
• Develop strong integrated communications strategies that build brand awareness and achieve key business objectives
• Build effective and creative earned programming that breaks through in today's cluttered media landscape
• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
• Develop creative, award-winning campaign ideas informed by insights and rooted in culture
• Manage account teams in the development and execution of complex integrated campaigns that support our clients’ objectives and launches
• Carry out brand-related events, coordinate product collaborations/launches, and secure effective partnerships
• Ensure alignment of public relations, talent, content and influencer strategies with the clients’ overarching objectives
• Provide mentorship and leadership to agency teams
• Participate in new business pitch development and/or presentations
• Serve on the leadership team, drive office culture and be a mentor to staff

Requirements

• 10+ years of experience in communications
• Deep understanding of and appreciation for the premium lifestyle space, both brands and media
• Experience balancing business and brand considerations in both high level concept and day-to-day execution
• In depth understanding of the future of earned media, new media, social media and the digital landscape
• Proven track record of practical and successful application of ideas
• Integrated communications and PR agency experience; brand partnerships and large-scale activation experience preferred
• Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
• Understanding of brand partnerships and experience in working with creative teams to build effective strategies and campaigns
• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story, understand the importance of visual elements
• Deep understanding of developing media strategies and strong media relationships across luxury, lifestyle and travel
• Excellent communication and writing skills
• A proven track record for developing and executing programs that have driven tangible results
• Entrepreneurial spirit, willing to do what is needed to the job done
• Experience managing multiple priorities and pivoting quickly
• Relentless curiosity is a must -
• we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries
• Proficiency in generative AI tools such as ChatGPT, MidJourney, Runway, DALL·E, or similar platforms
• Demonstrated ability to use AI in developing innovative advertising concepts, content creation, and campaign strategies
• Bachelor's Degree

Benefits

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus