Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape
Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams
Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)
Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements
Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)
Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)
Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase
Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies
Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted
Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights
Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation
Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines
Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity

10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)
Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders
Deep knowledge of the retail marketplace, P&Ls, and budget management
Proven ability to collaborate, influence, and influence at all levels of a matrixed organization
Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)
Ability to travel frequently for key retail partner meetings and market visits

Director, Retail Marketing

Key skills