Director of Demand Generation

Role Overview

• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
• Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
• Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
• Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
• Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
• Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
• Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows
• Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops
• Develop a content strategy grounded in organic discoverability and buyer education that builds authority across the full buyer journey
• Work with our content team to align investment with where buyers actually research: peer communities, analyst coverage, LinkedIn, and AI-assisted search
• Apply a modern point of view on content gating — treating distribution and trust as strategic levers alongside lead capture
• Contribute to brand positioning work that makes NovoEd recognizable and authoritative in enterprise L&D
• Develop earned and owned media strategies (thought leadership, executive voice, analyst relationships, co-marketing) that build category presence over time
• Partner with the VP of Marketing on campaign narrative and integrated campaign execution
• Partner with Revenue Operations — who own the martech stack (Salesforce, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong Engage, PathFactory) — to optimize systems for demand generation impact
• Define the requirements: attribution models, reporting views, and dashboards that give leadership an honest view of pipeline health and channel contribution
• Collaborate with RevOps on lead routing, lifecycle stage definitions, scoring models, and data quality standards that support the demand engine

Requirements

• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
• Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
• Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
• Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when
• Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
• Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
• A team player
• we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
• Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.

Benefits

• Paid Parental Leave
• Flexible vacation days
• Comprehensive health care coverage
• Phone, internet & work-from-home reimbursements