You will own the entire marketing function including brand, growth, lifecycle, measurement, and Martech infrastructure.
Reporting to the President with a seat at the leadership table, you will have complete control of how marketing is run.
You can anticipate clear expectations on outcomes, and regular, direct conversations about what's working and what isn't.
You will assume a team, a recently launched brand campaign, and a measurement framework built on marketing mix modeling and incrementality testing.
Successful candidates must demonstrate strong analytical skill to assess what’s working and what isn’t, report on findings, then work with senior leadership to drive strong outcomes.
You will inherit a talented, existing team and be expected to assess its current composition, capabilities and gaps. From there, you’ll develop a staffing plan that positions the marketing function for success.
Work closely with product and design to keep roadmaps aligned and ensure brand voice and design language are consistent everywhere customers see us.

Bachelor’s Degree in Marketing, Business, Communications or a related field.
15+ years’ experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company.
Fluency in MMM, incrementality testing, and geo-lift design with the ability to have direct conversation about the limitations of each.
Experience with products that require regulatory review of marketing materials.
Exceptional leadership, organizational and strategic thinking skills are essential.
Proven experience managing an eight-figure budget across brand and performance with the ability to concisely describe how you allocated, measured impact and moved money to drive successful results.

Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Vice President, Marketing

Key skills