Define the performance marketing plan, value story, and reasons to believe for our software and solutions with a clear focus on ITDM and IT manager needs.
Connect these solutions into the broader portfolio across PCs, peripherals, displays, docks, and software so customers understand how the ecosystem works together.
Engage with partners, Microsoft, and alliance teams to align messaging, joint value propositions, launch moments, and market readiness.
Manage readiness for key feature releases and launch moments, including positioning, asset deliverables, activation planning, stakeholder coordination, and milestone management.
Deliver market-ready toolkits, including messaging frameworks, content assets, social assets, activation kits, and sales/channel enablement inputs that help markets execute quickly and generate MGOs.
Collaborate with key stakeholders on behalf of WW Marketing for software and solutions, driving alignment across product marketing, creative agencies, market teams, and GTM stakeholders.
Manage budget, alliance dollars, costs and project timelines.

8-12+ yrs. in B2B Software marketing (enterprise tech / platforms / SaaS preferred)
Proven ability to turn complex product ecosystems into clear buyer narratives.
Strong program management, cross-functional leadership experience
Experience working with ISVs, alliances, or platform ecosystems.
Expertise in mid–lower funnel demand & assets working with creative agencies.
Exceptional executive communication and storytelling
Ability to analyze data and convert insights into marketing decisions and measurable impact.

Worldwide Business Personal Systems Lead, Commercial Software & Solutions

Key skills