Retail Marketing Manager

Role Overview

• Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
• Develop programs and campaigns that strengthen retention and enhance the customer experience
• Turn insights and scorecard metrics into actionable strategies and measurable results
• Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
• Oversee content and campaigns that drive engagement and performance
• Use analytics, market trends, and testing to continuously improve outcomes
• Ensure consistency with company initiatives while acting as a key resource for stakeholders

Requirements

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
• Strong understanding of performance marketing, customer lifecycle, and retention strategies
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
• Confidence working directly with leadership and influencing decisions.

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours at time of hire
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs