Regional Sales Manager

Role Overview

• The Regional Sales Manager – Western Canada is responsible for leading commercial growth and customer service excellence across Western Canada.
• This role combines sales leadership, account management, and operational coordination to ensure strong customer relationships, profitable revenue growth, and consistent service delivery.
• This individual will oversee a portfolio of key accounts while eventually managing and developing a regional sales team.
• The role is accountable for executing Batory’s sales strategy, expanding market presence, and delivering best-in-class service to customers across the food, beverage, and ingredient sectors.
• Establish and execute regional sales strategies aligned with Batory’s overall business objectives and growth targets.
• Identify and pursue new business opportunities while expanding share within existing accounts.
• Drive margin management discipline and ensure pricing strategies support sustainable profitability.
• Lead, coach, and develop Account Managers and sales personnel across Western Canada to drive profitable revenue growth.
• Serve as a senior point of contact for key customers, building long-term, strategic partnerships across multiple levels of the organization.
• Oversee account planning processes, including identifying opportunities, risks, and growth strategies.
• Lead strategic business reviews with customers to strengthen relationships and uncover additional growth opportunities.
• Ensure a high level of service delivery by coordinating across sales support, supply chain, and operations teams.
• Act as a local point of contact to service providers, including 3PL warehousing and transportation providers.
• Partner with internal stakeholders (Product Management, R&D, Supply Chain) to ensure customer needs are met effectively.
• Support customer onboarding, ensuring seamless integration into Batory systems and processes.
• Ensure a smooth transition of supplier turnover accounts across Western Canada.
• Monitor customer performance, including forecasting accuracy, service levels, and issue resolution.
• Stay informed on industry trends, competitive activity, and customer needs across the Western Canadian market.
• Participate in local trade events as needed to promote Batory across the food and Nutra industries.
• Identify key growth segments and develop targeted strategies to increase market penetration.
• Contribute to the development and execution of 'The Batory Way' of account management and customer engagement.

Requirements

• Bachelor’s degree in Business, Food Science, or a related field (or equivalent experience).
• Minimum 7+ years of experience in food, beverage, or ingredient sales, including leadership experience.
• Proven ability to lead and develop high-performing sales teams.
• Strong background in consultative or solution-based selling with a focus on long-term customer relationships.
• Demonstrated success in achieving revenue and margin growth.
• Strong business acumen.
• Excellent communication, negotiation, and presentation skills.
• Highly organized with the ability to manage multiple priorities and projects simultaneously.
• Collaborative leadership style with strong cross-functional engagement skills.
• Self-starter with a results-driven mindset and high level of accountability.
• Willingness to travel across Western Canada as required.
• Experience with CRM systems and pipeline management.
• Proficiency in Microsoft Excel and business reporting tools.
• Experience with Microsoft Dynamics 365 is considered an asset.

Benefits

• We are an equal opportunity employer and value diversity at our company.