About this role

Take full commercial ownership of the brand’s DTC ecommerce channel
Lead the ecommerce trading rhythm, using performance data to understand what is driving conversion, revenue, basket size and customer behavior
Develop and deliver a high-impact optimisation roadmap across the full customer journey
Improve the connection between paid media activity and onsite performance
Build a sophisticated approach to testing
Partner closely with brand, performance marketing, CRM and creative teams
Own the onsite strategy for subscriptions, bundles, upsells and merchandising
Manage and develop the ecommerce function
Set a high bar for delivery across internal teams and external agencies

Head of eCommerce

Key skills