Senior Campaigns & Promotions Manager

Role Overview

• Own and manage the promotional calendar critical path, ensuring timelines align with seasonal planning and buying cycles
• Shape the commercial retail strategy by building a promotional and campaign calendar rooted in business objectives, regional trading patterns, and previous performance insights, with a focus on like-for-like sales growth
• Work closely with the Promotions Coordinator to ensure campaigns are planned and delivered on time
• Collaborate regularly with regional retail and e-commerce teams to review promotional plans, adapting to trading conditions, weather, and stock availability
• Continuously review and refine current and future calendars to ensure alignment with evolving business needs
• Monitor competitor activity and market trends to inform and strengthen promotional strategies
• Partner with Merchandising and Trading teams to ensure stock availability supports promotional activity
• Contribute to POS and VM planning, providing clear and actionable briefs for in-store execution
• Regularly review implementation plans to reflect strategic changes and incorporate learnings
• Oversee and sign off on all promotional communications to head office and retail teams
• Analyse promotional performance data and make recommendations to optimise current and future campaigns
• Capture key learnings from data and retail feedback, feeding insights into future planning cycles
• Identify opportunities for regional promotional activity
• Build strong relationships with retail centres and ensure marketing assets are available to support activity
• Review and evaluate performance of local campaigns, providing recommendations for future initiatives
• Develop campaign and product marketing calendars aligned with the promotional plan, business priorities, and regional requirements
• Manage campaign critical paths, ensuring clear timelines and accurate information delivery across teams
• Brief creative and marketing requirements to POS, Graphics, and VM teams
• Collaborate cross-functionally across Retail, Web, Commercial, and B&M teams to deliver impactful campaigns
• Evaluate campaign effectiveness and embed learnings into future planning
• Lead and develop the Promotions team, supporting communication, capability building, and performance
• Foster strong cross-functional collaboration with POS, Graphics, VM, Merchandising, Buying, Retail, Web, and IT teams
• Identify opportunities to improve processes and drive operational efficiencies
• Support system enhancements and adoption of new ways of working
• Coach and guide wider teams on best practice and new processes
• Conduct regular store visits and competitor benchmarking (comp shops)

Requirements

• Strong commercial awareness with a data-driven and analytical mindset
• Excellent project management and organisational skills, with the ability to manage multiple priorities
• Confident decision-making based on insight and performance data
• Strong communication and stakeholder management skills
• Commercial thinking with a passion for delivering engaging campaigns
• Ability to thrive in a fast-paced, results-driven environment
• High attention to detail
• Proficient in Microsoft Office tools, including Excel, Teams, and Outlook
• Proven experience in promotions, marketing, or campaign management
• Previous retail experience is desirable but not essential

Benefits

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• Holiday allowance
• 50% staff discount & 25% for family and friends
• Pension scheme