Strategy & Planning: Editorial calendars and content roadmaps for Instagram, Pinterest, TikTok, LinkedIn
Content Creation: Short videos/Reels, Stories, Posts, basic graphics; copywriting and captioning
Community & Listening: Moderation, guidelines, social listening, first-response routines
Paid Social Basics: Operational setup of smaller campaigns in Meta Business/Ads Manager, A/B tests, basic performance analyses
Production & Coordination: In-house production and coordination of external partners (video, photo, translation); quality assurance and approvals including image/music/usage rights
Influencer/Creator: Sourcing, briefing, content approval and performance measurement
Reporting & Optimization: Monthly reports with KPIs (reach, engagement rate, clicks/leads), learnings and clear action items
Collaboration: Close coordination with design, performance and consulting teams; visualizing concepts for clients

Degree or training in digital media, marketing, communications or equivalent practical experience
2+ years of social media experience (agency or brand) with relevant work samples/portfolio
Strong understanding of platforms, formats and specs (Instagram, TikTok, LinkedIn, optionally YouTube/Shorts)
Confident user of Adobe CC, Canva, CapCut, Figma and common planning/analytics tools
Basic knowledge of Meta Business/Ads Manager (campaign setup, audiences, reporting)
Plus: Talent in graphic design, photography, motion/video editing; strong trend awareness and a creator mindset

An experienced, open-minded team with a lot of creative freedom
Exciting development prospects and projects with individual responsibility
Home office (remote work) by arrangement
Flexible working hours & flexitime
Work-life balance: Overtime is avoided where possible; extra hours are compensated with time off or pay (arrangement by agreement)
30 days vacation (full-time)
Performance-based pay and annual feedback/salary review
Training budget and time for professional development
Modern hardware & software (laptop, camera/photo equipment as needed)
Mobility subsidy / public transport ticket (or travel expense reimbursement)
Creative work environment, regular team events and space for own initiatives
Flat hierarchies, open feedback culture and clear processes for approvals and content rights

Social Media Manager, Content Creator

Key skills