Develop, manage, and execute a dynamic social media content calendar across key platforms including Facebook, Instagram, TikTok, and YouTube
Create, publish, and optimize engaging social content tailored to each platform, including short
and long-form video
Monitor social media performance, analyze key metrics, and translate insights into actionable recommendations
Conduct social listening and stay on top of trends to inform content strategy and identify opportunities
Engage with online communities through proactive interaction, ensuring a consistent and customer-focused brand voice
Collaborate with internal teams, agencies, and creators to deliver cohesive campaigns and content experiences
Support national marketing campaigns through content execution, coordination, and performance tracking
Act as a key point of contact for stakeholders, sharing timelines, updates, and insights to drive alignment

1-3 years of experience in social media marketing, including organic and paid channels
Experience with social media advertising platforms such as Meta, TikTok, and YouTube
Proficiency with social media management tools (e.g., Sprinklr or similar platforms)
Strong content creation skills, including video production and editing for social platforms
Comfortable being on camera or appearing in video content when needed
Analytical mindset with the ability to interpret data and optimize performance
Excellent communication and stakeholder management skills
Highly organized with the ability to manage multiple priorities in a fast-paced environment

Social Content Specialist

Key skills