Define and Own the Market Narrative
Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC
Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
Guide consistent messaging across campaigns, events, and executive communications
Own the GTM strategy end to end, from launch planning through revenue impact
Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
Author and review content for campaigns, webinars, events, and demand generation programs
Equip field teams with the training, content, and insights they need to shorten deal cycles
Bring customer and competitive insights back into the business to shape strategy and global product direction
Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
Spot regulatory and market shifts early and position the organization ahead of them

10+ years of experience in B2B product marketing or related functions in the SaaS industry
Undergraduate degree in marketing or related field
Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
Familiarity with regulatory environments and experience running GTM across multiple countries
Can make complex, technical products easy to understand for both executives and practitioners
Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
Track record of turning buyer and market insight into positioning that wins
Uses AI tools regularly to work faster and sharpen strategy

Product Marketing Director – GRC

Key skills