Product Marketing Analyst, Senior

Role Overview

• Brand mindset and strong sensibility for creating desirability
• Analytical rigor and results orientation
• Ability to balance strategy and execution
• Ability to manage multiple projects simultaneously
• Strong communication skills and ability to influence cross-functionally

Requirements

• Brand management and strategy
• Support the development and implementation of the brand's annual marketing plan, ensuring alignment with global strategy and local opportunities.
• Continuously monitor sales performance, market share and competitive dynamics, identifying risks and growth opportunities.
• Translate market analyses and performance data into actionable insights to drive business evolution.
• Campaign and launch execution
• Lead the local implementation of campaigns and launches, ensuring consistency with the brand's positioning and identity.
• Coordinate the development and adaptation of marketing and communication materials for different channels.
• Partner with trade marketing to ensure excellent execution at the point of sale.
• Business management
• Monitor sell-in, sell-out, inventory and portfolio performance indicators.
• Support decisions related to portfolio, launch calendar and prioritization of initiatives.
• Monitor marketing investments and the efficiency of initiatives.
• Stakeholder interface and management
• Act as the connection point between local and international teams, ensuring strategic alignment and quality of execution.
• Work collaboratively with internal departments and external partners to ensure efficient project implementation.

Benefits

• Bachelor's degree in Marketing, Business Administration, Communications or related fields.
• Previous experience in brand marketing, preferably in beauty, luxury or premium consumer goods.
• Experience in Product Marketing for Fragrances and/or Makeup (advantageous).
• Strong analytical skills and familiarity with sales and market data analysis.
• Ability to structure problems, generate insights and propose clear recommendations.
• Hands-on profile, organized, with strong attention to execution details.
• Advanced English; Spanish is a plus.
• Proficiency in PowerPoint and Excel.