Build and develop strategic relationships with key retail partners in the Netherlands and Belgium (including Albert Heijn, Jumbo, Colruyt, Delhaize, Carrefour Belgium, ALDI/LIDL Benelux)
Lead listing negotiations, annual trade discussions, commercial terms and distribution growth
Build scalable retail partnerships from first contact through to long-term growth
Analyze the Benelux retail landscape and develop a clear growth strategy for both markets
Define pricing strategy, assortment and channel strategy for the Netherlands and Belgium
Plan and execute local trade marketing activities in collaboration with the ahead team
Conduct competitor monitoring, market analysis and regular business reporting
Identify, select and manage distribution partners, brokers and local partners
Define relevant KPIs and ensure distribution, visibility and execution at point of sale
Take ownership of demand planning and forecasting for Benelux
Drive market performance and prioritize growth initiatives

Several years of experience in FMCG sales / key account management in the Netherlands and/or Belgium
Deep understanding of Benelux retail structures, buying processes and trade dynamics
Experience building a market or a new category — ideally within a start-up or scale-up environment
A strong network of buyers, category managers and key decision-makers in retail
Confident negotiator with experience in listings, trading terms and annual negotiations
Strategic thinker with a hands-on mentality
High degree of initiative, ownership and results orientation
Fluent in Dutch and English; French is a plus for the Belgian market

Fuel yourself with ahead snacks, drinks, and merch
we’ve got you covered.
€50 monthly allowance to spend as you like
Urban Sports Club, mobility options, or vouchers from your favorite brands (IKEA, MediaMarkt, Lego and more)
Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year’s Eve)
Regular after-work hangouts and legendary annual team offsites you won’t forget

Freelance Country Manager – Retail, Netherlands, Belgium

Key skills