Business Analyst, Marketing Data – Customer Insights

Role Overview

• You design the strategic orientation of our selection management and ensure that target groups are addressed precisely and appropriately across all channels.
• As a driver of innovation, you develop new use cases for our Customer Data Platform (CDP) and support their operational implementation to increase marketing performance.
• You define the requirements for our tracking architecture and manage the ongoing development of our performance dashboards as well as the selection of future-proof analytics tools.
• By planning and evaluating A/B tests and onsite personalizations, you provide the decisive data foundation for the strategic optimization of our digital products.
• You structure data from various sources, ensure clean data flows, and advise business units on the interpretation of complex performance KPIs.

Requirements

• You hold a degree in Business Informatics or Business Administration and have several years of relevant professional experience, or an equivalent qualification.
• You have solid experience in designing customer journeys, conducting requirements analysis, and working with complex data structures for effective audience management.
• You can identify relevant AI use cases, describe them in a structured way, evaluate them, and prioritize accordingly.
• You are proficient with tools such as Adobe Customer Journey Analytics, Power BI or Tableau, as well as Adobe Experience Platform or Google Tag Manager for designing modern tracking and reporting setups.
• You have business-fluent German (minimum C1) and good English skills (B2).
• You think analytically and structurally, communicate clearly and appropriately for different stakeholders, and independently drive topics from initial requirement to decision readiness.
• You enjoy working in agile environments and prepare data models and results in a target-group-oriented and understandable way.

Tech Stack

• Tableau

Benefits

• Flexible working: We operate a balanced hybrid mix of remote work and presence in modern office environments (Activity Based Working).
• Work–life balance: With our individual working-time models such as part-time, the option to choose between 30–40 hours for full-time, and our working-time account (sabbatical and/or leave before retirement), you can find the right balance.
• Balancing private life and career: We offer a family budget and support in special family situations, for example when caring for relatives.
• Individual benefits: In addition to a company pension plan (subsidized BAV), you can choose between bike leasing, IT hardware leasing, capital-forming savings (vermögenswirksame Leistungen) and/or an additional day off, among other options.
• Onboarding: A guided and individualized onboarding with a mentor and regular feedback sessions with your People Lead will support your integration. We also welcome you at our #enter welcome event.
• Health management – Health, Family and Life: Through our offers we support you, among others, via partnerships with Familiengenossenschaft and voiio. Enjoy a varied diet in our company restaurants and connect through our sports offerings.
• Career model and training: In our development dialogues you discuss your professional, methodological and personal career goals and pursue them through our diverse training opportunities.
• Our company values: Respectful, open and honest, responsible, supportive and results-oriented — guided by team spirit, customer focus, and a desire for innovation and intensive knowledge sharing.
• Future and job security: As a cooperative company with decades of experience, we are pioneers of digital transformation in banking and a systemically relevant employer.
• Kununu: We are a Top Company 2026 and proud of a Kununu score of 4.3 and a recommendation rate of ≥ 90%.