Write and ghostwrite thought leadership content for firm principals across LinkedIn and other professional channels
Develop content that builds credibility and visibility with business owners, service company operators, and M&A-adjacent audiences
Research industry trends, deal activity, and sector-specific insights to inform content angles and positioning
Maintain a consistent publishing cadence aligned with the firm's content and outreach strategy
Write outbound email sequences, cold outreach copy, and follow-up messaging for the deal sourcing team
Develop one-pagers, firm overviews, and pitch collateral that communicate the firm's value proposition clearly to prospective acquisition targets
Tailor messaging to different service verticals including IT managed services, marketing agencies, BPO, accounting and finance, logistics, SaaS, software development, and recruiting
Write and update website copy, landing pages, and firm positioning content
Develop case studies, deal announcements, and portfolio narratives as the firm's deal activity grows
Ensure all public-facing content reflects a consistent voice, tone, and professional standard
Use AI tools such as Claude to accelerate research, drafting, and content variation
Build structured content briefs and research summaries to support both writing and deal team preparation
Maintain quality and accuracy across all AI-assisted outputs before delivery

Proven experience as a content writer or copywriter producing B2B content for professional services, finance, or business-facing audiences
Strong research skills with the ability to write knowledgeably about business, investment, and service industry topics without deep prior expertise in every vertical
Experience writing LinkedIn thought leadership, ghostwriting for executives, or producing content for a professional brand
Proficiency with AI tools such as Claude or ChatGPT for research, drafting, and content acceleration
Excellent written English with a clean, confident, and jargon-free style
Ability to match a defined voice and tone and produce content that sounds human and credible rather than templated
Self-directed and organized with the ability to manage a content calendar and deliver consistently without close oversight

Content Writer

Key skills