Develop Customer-Specific Shopper Marketing Strategies
Build annual shopper marketing plans aligned to brand priorities
Design and execute omnichannel shopper activations across in-store, eCommerce, retail media
Act as a strategic business partner to Sales
Leverage shopper, consumer, and category insights
Develop strategic briefs and lead external shopper marketing partners
Partner with retail media, eCommerce, and merchandising teams
Develop and optimize promotions, display strategies, and merchandising initiatives
Track activation performance using KPIs
Own budget planning, spend tracking, and optimization
Develop strong relationships with retailer marketing and commercial teams

10+ years of experience in CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing
Proven experience developing and leading omnichannel shopper marketing programs
Strong commercial acumen and ability to connect shopper activations to business outcomes
Hands-on experience developing and leading retail media campaigns
Strong analytical and shopper insights capabilities
Proven ability to lead cross-functional teams
Experience working directly with major US retailers and their marketing/commercial teams
Experience managing shopper marketing budget including investment planning

Shopper Marketing Manager

Key skills