Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
Ensure consistency and alignment across brand messaging and customer-facing communications
Translate complex business concepts into clear, compelling, audience-centered messaging
Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
Translate customer, market, and sales insights into implications for messaging and marketing narratives
Build persona frameworks to support marketing strategy, messaging, and integrated activation
Collaborate with external agencies and partners as needed
Support development of scalable messaging frameworks, campaign processes, and brand standards

dental, vision, and multiple group medical plans to choose from
a 401(k) retirement savings plan
group life insurance
accidental death and dismemberment (AD&D) insurance
flexible spending account (FSA) and health savings account (HSA)
commuter benefits
employer-paid short-term (STD) and long-term disability (LTD) insurance
additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program)
flexible vacation time
accrued paid sick time
10 paid holidays
(2 floating holidays for full time non-exempt employees)
eight weeks of paid parental leave for eligible employees
additional paid weeks for the birthing parent
4 weeks paid caregiver leave
a Lifestyle Spending Account allowance each month

Senior Manager, Brand Strategy – Engagement

Key skills