Lead Product Manager, Organic & AI Discovery

Role Overview

• Own the product strategy and roadmap for how APFM's owned properties perform across the traditional, AI-mediated, voice, and agentic search landscape
• Translate SEO signals, algorithm shifts, and discovery changes into product decisions and roadmap prioritization; partner with specialist practitioners who own day-to-day execution
• Define and evolve how A Place for Mom shows up across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints
• Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, and translate them into internal product guidance, guardrails, and prioritization
• Evolve existing AI discovery measurement framework and tooling as the ecosystem develops and new channels come online that require new measurement approaches
• Build acquisition loops into the product surface: Sharing, comparison tools, decision aids, community-driven content surfaces
• Partner with Product peers to embed PLG mechanics in core flows that compound organic acquisition without paid spend
• Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas
• Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations
• Embed authority, expertise, and trust signals into product surfaces and content systems
• Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are reflected accurately in what we build
• Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it

Requirements

• 7–10+ years of experience in SEO, organic growth, product strategy, or related roles
• Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them
• A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading
• Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet
• Strong opinions on trust-sensitive, YMYL content and product systems
• Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end
• Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces
• Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you
• Bonus: marketplace or aggregator experience, regulated or health-adjacent domains, prior GEO work, MCP or agentic distribution experience

Benefits

• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off