About this role

Define and execute a 360° marketing and content strategy aligned with Dialog’s identity and sales and retention objectives.
Lead demand-generation initiatives: SEO, SEM, paid campaigns, email marketing, webinars, events and ABM.
Directly manage the partnerships area and all related activities.
Manage brand presence: social media, blog, media and strategic partnerships.
Develop and maintain an editorial calendar covering top-, mid
and bottom-funnel content (e.g., articles, whitepapers, case studies, videos).
Optimize the website and digital channels to convert traffic into MQLs, with continuous monitoring of KPIs such as CAC, LTV and ROI.
Oversee the creation of sales materials: pitch decks, one-pagers, playbooks and enablement content.
Monitor marketing and content performance (KPIs, pipeline, organic metrics and engagement) and present executive reports with actionable insights.
Manage the marketing budget, prioritizing high-impact initiatives and maximizing ROI.
Lead and develop a multidisciplinary team (production, content, digital, events), as well as external vendors and freelancers.
Collaborate closely with Product, Sales and Customer Success to ensure alignment across positioning, customer journey and messaging.
Represent Dialog publicly at events, webinars and partner/influencer groups.

Bachelor’s degree in Communication, Marketing or related fields.
Practical experience with outbound marketing strategies.
Strong ability to manage budgets, analyze metrics (CPA, LTV, conversion) and provide executive reporting.
Experience with Agile Project Management.
Knowledge of marketing automation.
Proficiency in tools such as RD Station and HubSpot.
Experience using Google Analytics and Power BI.
Experience in vendor management and crisis management.
Advanced use of Artificial Intelligence applied to daily operations.

Marketing and Content Manager

Key skills