Senior Customer Marketing – Community Manager

Role Overview

• Own and grow Allego’s customer community strategy, creating meaningful opportunities for customers to connect, exchange ideas, and engage with the brand.
• Develop programs that identify, nurture, and activate customer advocates for community conversations, references, reviews, events, roundtables, and customer stories.
• Expand customer engagement into relevant external communities, forums, peer networks, and online spaces where appropriate.
• Create engagement campaigns and light content that encourage participation and strengthen the customer experience.
• Monitor community activity, identify engagement trends, and share insights with Customer Success, Product Marketing, Events, and other internal teams.
• Maintain a welcoming, inclusive, and professional community experience that reflects Allego’s brand and customer values.
• Lead Allego’s strategy for customer review platforms such as Gartner Peer Insights, G2, and other relevant sites.
• Manage vendor relationships and program execution for review-site initiatives.
• Develop review-generation campaigns across appropriate channels, including customer emails, newsletters, in-app motions, customer success touchpoints, and web placements.
• Partner with Product Marketing to ensure review-site messaging, positioning, and customer proof points remain current.
• Track and report on review-site performance, including outreach, engagement, review volume, ratings, rankings, and quality trends.
• Share key wins, rankings, reports, and customer proof points with Sales, Customer Success, Product Marketing, and other go-to-market teams.
• Own the customer communications calendar in partnership with Marketing Operations and cross-functional stakeholders.
• Draft and manage customer newsletters, customer content promotions, program invitations, announcements, and other customer-facing communications.
• Ensure customer communications are timely, relevant, segmented, and aligned to customer needs, company priorities, and broader marketing campaigns.
• Partner with Product Marketing, Customer Success, and Marketing Operations on messaging, audience segmentation, send execution, follow-up, and performance reporting.
• Identify opportunities to connect community discussions, product updates, customer education, and customer content into a more cohesive customer communications experience.
• Support customer roundtable strategy, topic development, customer sourcing, and content planning.
• Manage roundtable list segmentation, invitations, follow-ups, and customer communications.
• Work with customers and internal stakeholders to shape useful roundtable content and discussion topics.
• Partner with Enablement to ensure internal teams are aware of customer roundtable themes, participation, and follow-up opportunities.
• Source new customer participants through community activity, Customer Success, Account Management, Sales, and existing customer programs.
• Partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, Marketing Operations, and the broader marketing team.
• Connect community activity, advocacy opportunities, customer communications, and customer marketing campaigns into a more integrated customer experience.
• Share customer feedback and engagement insights that may inform content, events, product messaging, customer enablement, and lifecycle marketing.
• Manage timelines, dependencies, stakeholders, and deliverables to keep customer marketing programs moving forward.
• Use performance data and customer insights to recommend improvements and optimize program impact over time.

Requirements

• Typically 8+ years of experience in customer marketing, community management, advocacy, customer communications, field marketing, customer success marketing, or a related role.
• Experience owning customer-facing programs with cross-functional stakeholders.
• Strong project management skills, with the ability to manage multiple timelines, details, and priorities.
• Excellent written and verbal communication skills.
• Comfortable engaging with customers, prospects, and internal stakeholders in person and online.
• Ability to attend the Waltham, MA office at least 1 day per week.
• Ability to travel approximately 5-10% for events and company programs.

**Preferred Qualifications: **

• Experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software.
• Experience supporting customer communities, advocacy programs, online engagement, events, or trade shows.
• Familiarity with online communities, forums, Reddit, advocacy platforms, or community engagement tools.
• Experience partnering with sales, customer success, or product marketing teams.
• Comfortable representing a brand at a booth, networking event, or customer-facing program.

Benefits

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching
• Short & long term disability, AD&D, life insurance