Set up and optimize a brand-new YouTube channel for launch readiness
Ensure strict compliance with YouTube Kids (“Made for Kids”) guidelines
Manage content calendar planning and publishing structure during the pre-launch phase
Edit and repurpose full-length preschool episodes into short-form vertical content (YouTube Shorts, TikTok, Instagram Reels)
Adapt content appropriately for platform-specific formats and audience behavior
Align influencer partner content (stories and posts) with YouTube publishing schedule to maximize cross-platform traffic
Design and execute social campaigns, countdowns, and parent-focused engagement strategies leading into and during launch
Write SEO-optimized titles, descriptions, and video tags to improve discoverability
Oversee or collaborate on thumbnail direction to improve click-through rate and retention
Monitor channel performance, viewer retention, and traffic sources across platforms
Adjust content and distribution strategy based on performance data post-launch

4+ years of experience in social media or YouTube content roles
Hands-on experience managing or growing a YouTube channel (launch or growth phase)
Experience creating or repurposing short-form video content for TikTok, Instagram Reels, or YouTube Shorts
Ability to read and act on platform analytics (CTR, retention, watch time, traffic sources)
Basic video editing skills
Experience in children’s content, preschool media, or parenting-focused audiences (Strongly Preferred)
Familiarity with YouTube growth tools such as TubeBuddy or VidIQ (Strongly Preferred)
Experience managing influencer or partnership-driven campaigns (Strongly Preferred)
Experience working directly with clients or stakeholders in a semi-independent or (Strongly Preferred)

Part-Time Social Media & YouTube Growth Manager – Preschool, Children’s Media

Key skills