About this role
Role Overview
- Supports account teams on various client projects while also building relationships with media and influencers
- Secures unique placements using media outreach (phone and email pitching), to include 5-10 unique placements a month in Tier 3 or higher outlets
- Provides social media/competitive intel report and contributes to creative ideation / new pitch concepts that can be shared with clients
- Monitors trend/industry news for client coverage for account team review; may assist with compiling trend and industry research into client-facing email or agenda updates
- Supports weekly coverage upload and reporting within agency’s dashboard
- Researches and builds media and influencer lists
- Assists account team with researching client speaking opportunities, industry awards, and competitor analysis
- Participates in brainstorms
- Assists the team in tracking media hits, influencer engagement metrics, and updates in monthly and quarterly activity reports
- Executes various client program components
- Assists with press kits and media mailers, sample requests, and inventory tracking
- Provides research support for account team
- Drafts client-ready emails for manager review, press materials, creative pitches, helps contribute to sections of event/launch strategy docs, and other client communications
- Participates in agency’s development programs
Requirements
- Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)
- Strong writing (AP style), editing, listening and verbal communications skills
- Resourceful and solutions focused
- Capable of multitasking, prioritizing and organizing
- Excellent attention to detail
- Self-motivated and able to work well in a collaborative environment as well as individually
- Effectively manages time, follows up, and is results driven
- Proficiency in Microsoft Office applications and use/development of media databases