Product Owner, Digital Insights – Martech Ops

Role Overview

• Establish and operationalize the listening post capability a unified data synthesis infrastructure that ingests signals from tagging, surveys, user sessions, marketing interactions, and vendor platforms to identify patterns, opportunities, and emerging needs.
• Own the insights product roadmap ensuring the listening post evolves to deliver increasingly actionable intelligence to product, marketing, and business stakeholders.
• Facilitate survey design, deployment, and analysis capturing both quantitative user feedback and qualitative insights to inform strategic decisions.
• Translate behavioral and feedback data into strategic narratives delivering insights-driven presentations and recommendations that directly influence product and marketing roadmap prioritization.
• Establish and maintain data quality standards ensuring the integrity and reliability of all data feeding the listening post
• Manage Google Tag Manager (GTM) and Quantum Metric tagging strategy, implementation, and governance ensuring accurate behavioral data collection across Consumer Digital and MarTech properties.
• Define tagging requirements and audit tag implementations collaborating with analytics and martech operations teams to maintain a clean, authoritative data foundation.
• Monitor data quality and troubleshoot collection issues ensuring data flowing into the listening post is accurate and actionable.
• Coordinate vendor performance and manage relationships with third-party platforms responsible for behavioral analytics, listening tools, and martech operations.
• Act as the central liaison between vendors, product teams, marketing operations, and business units ensuring alignment on data standards, insights sharing, and roadmap integration.
• Collaborate with digital product owners and marketing teams to integrate listening post insights and user feedback into product roadmaps and enhancement plans.
• Manage funnel reporting and key performance metrics tracking customer engagement, digital product usage, and marketing performance against strategic goals.
• Provide regular stakeholder reports and presentations translating data findings into business context and strategic recommendations.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, or a related field
• 2-4 years of professional experience, preferably in one of the following roles: product management, marketing operations, business analysis, or related
• Demonstrated experience working with digital platforms, user experience initiatives, or marketing technology stacks
• Strong analytical mindset with proven ability to interpret data, synthesize insights, and translate findings into actionable recommendations
• Proficiency with analytics platforms, CRM systems, and Microsoft Office Suite
• Excellent communication skills (written and verbal) with experience presenting findings and building consensus across cross-functional teams

Benefits

• health insurance coverage
• wellness program
• fertility and family building aids
• life and disability insurance
• retirement savings plans with a generous 401K match
• paid leave programs
• paid holidays
• paid time off (PTO)