Dealer Development Consultant, Florida

Role Overview

• Assist with the development and implementation of OEM Tire Program strategy and marketing communications
• Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders
• Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product)
• Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program
• Assist Tire Manufacturers in setting expectations and goals for dealerships
• Support Head Office Regional personnel in all Tire Program elements
• Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies
• Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires
• Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences
• Assist dealerships with Tire Program setup of tire selections, inventory strategy, displays, etc.
• Enrollment of new dealerships
• Develop and collaborate with OEM Field Contacts to drive tire business
• Develop and deliver strategic market plans to support book of business with growth initiatives, improve dealership performance and follow up
• Database management operations
• Deliver to agreed timelines and budgets
• Other Duties as Assigned

Requirements

• +3 years marketing experience
• Bachelor’s degree, marketing degree preferred but not required
• Passion for the marketing discipline (products and consumers)
• Strong verbal and written communication skills
• Ability to engage and influence internal stakeholders
• Ability to manage conflicting demands with demonstrated project management expertise
• Business acumen (commercial experience)
• Aftermarket Parts & Service knowledge is desirable
• Must be available to travel interstate twice a month
• Well organized with a strong drive for results – able to drive the business and manage their own time effectively
• A good understanding of data management and analytics
• Proficient with Microsoft Office suite of products
• Able to work independently
• Must have valid driver’s license in good standing

Benefits

• paid time off
• medical
• dental
• vision
• 401k matching (50% on the dollar up to 7% of employee contribution)