Edit high-retention, high-engagement short-form videos for TikTok, Instagram Reels, and Meta Ads
Write and cut strong hooks (visual + text) and test multiple hook variations per concept
Develop and execute different creative angles for the same product (problem/solution, social proof, UGC, listicle, "TikTok made me buy it," etc.)
Clip, repurpose, and remix existing videos and older creative into fresh, native-feeling ads
Cut multiple variations of winning ads for A/B testing (hook swaps, different intros, aspect ratios, lengths)
Add captions, sound design, trending audio, on-screen text, and pacing that keeps viewers watching
Stay current on TikTok/Meta trends, formats, and what's working in the ad account
Collaborate with the media buying / marketing team, iterating quickly based on ad performance data
Deliver on fast turnaround timelines with a high volume of creatives

Proven experience editing for TikTok and/or Meta Ads (please share a portfolio, reel, or examples of ads you've cut)
Deep understanding of hooks, angles, and retention — you can explain why a video works, not just edit it
Strong grasp of what makes short-form content native and scroll-stopping (not corporate or overproduced)
Ability to repurpose and reframe existing footage into new, high-performing clips
Proficiency in editing tools (CapCut, Premiere Pro, After Effects, or equivalent)
Fast, self-directed, and comfortable producing a high volume of creative
Bonus: experience editing direct-response / DTC e-commerce ads, working with UGC creators, or a track record of ads that actually drove results
Nice to Have Basic understanding of ad performance metrics (hook rate, hold rate, CTR, ROAS)
Experience with home décor, lifestyle, or product-based brands
Ability to source trending audio and formats before they peak.

Video Editor – TikTok, Meta Ads, Short-Form, Paid Social

Key skills