Marketing Writer

Role Overview

• Develop compelling, audience-centered marketing messages that drive action in support of our services and products.
• Support the marketing aspects of new program and product launches, including support of sales and service enablement efforts.
• Identify and develop collateral materials with compelling narratives that engage and educate our audiences.
• Craft clear and motivating messages tailored to diverse audiences, which include colleges, students, and their supporters.

Requirements

• Candidates must live in the United States.
• Willing to travel to attend twice annual Common App Retreat.
• 3-5 years of experience.
• Bachelor’s degree in communications, journalism, English, marketing, or a related field, or an equivalent combination of education and experience.
• Experience creating personal-targeted materials and resources (e.g., email campaigns, sales enablement resources, lead generation collateral).
• Familiarity with email marketing platforms, digital publishing tools, and Google suite.
• Collaborative mindset and ability to translate complex ideas into compelling content.
• Writing that drives action: Mastery of audience-targeted content creation with the ability to transform product releases, services, and product engagement into clear and motivating written material.
• Critical thinking and pattern recognition: Ability to analyze engagement metrics, audience research, and feedback to develop a deep understanding of targeted audience pain points, priorities, and needs.
• Complex project coordination: Exceptional organizational skills with the ability to manage multiple deadlines and navigate the needs of diverse stakeholders independently.
• Technical proficiency in marketing and communications tools: Demonstrated skill in using email marketing platforms and digital publishing tools to produce and distribute audience-targeted outreach.
• Collaboration & peer guidance: Ability to work effectively in a team-oriented environment and provide guidance or peer-review support to ensure alignment across the department.
• Adaptability: Adjusts resources and priorities in response to changing organizational needs or feedback.

Benefits

• Work-Life balance
• Virtual-first office
• Paid Time Off (PTO)
• Seven company-wide holidays
• Nine floating holidays*
• Sick leave
• Monthly mental health day
• Choice of PC of MAC laptop
• May choose an external monitor, keyboard, mouse, and/or headset
• One-time office set-up stipend
• Monthly remote work stipend
• Monthly mobile stipend
• Market-based salaries
• Performance-based bonus
• 403(b) retirement plan
• 5% company contribution
• additional 5% company match
• 3-year vesting schedule
• Participation may begin immediately
• Choice of two health insurance plans
• Health Savings Account, depending on health plan selection
• Medical Flexible Savings Account, depending on health plan selection
• Vision insurance
• Dental insurance
• Insurance coverage begins on the date of hire
• Dependent Care Flexible Spending Account
• Maven virtual clinic for women’s and family health
• Company provided life and ad&d insurance
• Opportunity to purchase additional life insurance for self, spouse, and dependents
• Company provided short and long-term disability insurance
• Budgeted annual funds for professional development
• Growth opportunities within the company
• Mutual of Omaha Employee Assistance Program
• Mutual of Omaha will preparation services
• Mutual of Omaha travel assistance
• Payroll dedication pet insurance through PinPaws
• 1Password family account