Conduct customer interviews and market research to identify opportunities, needs, trends, and competitive differentiators;
Define strategic positioning, value proposition, and key messages aligned with the ICP and priority personas;
Structure and lead Go-To-Market (GTM) strategies for new products, features, and markets;
Act as a strategic reference across Product, Sales, ABM, Growth, Content, and Events teams, promoting alignment and clear direction;
Perform continuous competitive analysis and propose differentiation strategies;
Develop playbooks, sales enablement materials, and training for commercial teams and partners;
Monitor market indicators, pipeline, adoption, and value perception, adjusting strategies as needed;
Lead strategic agendas within the squad or business unit under your responsibility.

Solid experience in Product Marketing, Product Strategy, Go-To-Market, or related areas in B2B technology companies;
Experience in product positioning, defining value propositions, and building market-oriented narratives;
Experience planning and executing product and solution launch strategies;
Experience working cross-functionally with Product, Marketing, Sales, and Customer Success teams;
Strong analytical skills to turn data, customer insights, and market trends into actionable strategies;
Excellent verbal and written communication;
Advanced or fluent English;
Bachelor's degree completed.

It will be a plus if you have:

Experience in SaaS B2B software companies;
Experience with Enterprise (B2B Enterprise) products;
Experience in global markets or international operations;
Knowledge of Product Marketing, Product-Led Growth (PLG), Go-To-Market, and Sales Enablement;
Experience with CRM platforms, marketing automation, and market analysis tools;
Postgraduate degree or specialization in Marketing, Strategy, Product Management, or related fields;
Certifications or additional training in programs such as Product Marketing Alliance (PMA), Reforge, or similar;
Spanish.

Unimed Health Plan: No monthly fee for the primary cardholder and only 30% co-participation;
Annual PLR (profit sharing): We recognize and reward your efforts with a special annual PLR;
Meal Allowance or Food Voucher: Enjoy meals with no payroll deduction, benefit of R$950.00;
Education Assistance: Scholarships for language courses, undergraduate, graduate, or specialization programs, with monthly reimbursement of up to 70%;
TotalPass: Access to a network of gyms, psychologists, and nutritionists across Brazil with an exclusive discount;
Dental Plan: Choose among three comprehensive plans to care for your smile across Brazil;
Referral Bonus: Refer a friend and receive bonuses in your Flash;
Free Online Courses: Improve your skills with 100% free courses developed by SoftExpert;
Internal and External Training: We invest in your growth with training programs;
Pharmacy Partnership;
Life Insurance.

Senior Product Marketing Manager

Key skills