Develop innovative and creative concepts for integrated campaigns and marketing activities, including TVC – iTVC, KV, Innovation, Guerilla, Social, and Digital.
Drive ideation, brainstorm, copy, creative & cultural insights, proposals and overall creative output.
Oversee and contribute to copywriting and storytelling elements for each campaign, ensuring high standards from brief to final execution.
Play a key role in client proposals, presentations, and pitches, articulating creative ideas clearly and persuasively.
Partner with Art Directors, account managers, and team members to align creative vision and execution.
Ensure all content aligns with the brand’s personality and meets project specifications.
Guide, mentor, and collaborate with the copywriters.
Stay updated on industry trends, AI tools, emerging platforms, and competitive activity to maintain relevance and forward-thinking approaches.

Bachelor’s degree in communications, public relations, marketing, journalism or a related field
From 2 years of experience, proven experience as copywriter in an agency environment
Creative thinker with strong conceptual and storytelling skills
Strong portfolio showcasing a range of creative writing projects and campaigns
Proven production experience
Good presentation, negotiation, and interpersonal skills
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Capable and eager to handle tasks of any scale, from big-picture ideas to detailed execution
Fluent in both Vietnamese and English, able to adapt tone and style based on audience and brand.

Copywriter

Key skills