lead the development and execution of the global marketing strategy for the surgical vision equipment, digital and accessories portfolio to drive short and long-term growth.
plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and brand stewardship.
lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.
lead clinical claims and evidence strategy and work with professional education and clinical team to deliver key messages.
design recommendations for global branding, positioning, and pricing strategies that deliver value.
manage complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepare forecasts and recommendations.
lead efforts in industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, etc.
provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson and Johnson brands and alliances.
performance management of team members and talent development.

Minimum of a bachelor’s degree is required.
Minimum of 10 years work/business experience is required.
Health care experience is required.
Marketing leadership experience is required.
Proven track record of developing talent with positive leadership characteristics is required.
Experience and successful track record leading product innovation and successful commercialization is required.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.
Strong cross functional leadership, ability to set vision and inspire cross functional team is required.
Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.
Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors/start-up organizations is required.
Demonstrated ability to lead marketing agencies and inspire strong output is required.
Up to 30% domestic and international travel may be required.
Prior Medical Device and/or ophthalmology marketing experience is preferred.
Master’s degree in business (or related discipline) is highly preferred.
Finance planning experience is preferred.
Ophthalmology industry knowledge is preferred.
Hardware and software product management skills is preferred.
Portfolio branding experience is preferred.

an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions.
vacation days
parental leave for a minimum of 12 weeks
bereavement leave
caregiver leave
volunteer leave
well-being reimbursement
programs for financial, physical and mental health
service anniversary and recognition awards
employees
and in some location’s eligible dependents
can participate in several insurance plans.

Director, Surgical Vision Equipment Portfolio

Key skills